We go the extra mile to take your business further
Launching your product or service into a new market? Already established, but looking to increase your market share? Maybe you need to raise your profile and swim with the bigger fish?
At Marksman we are highly skilled in the craft of creating and developing brands and marketing materials that give our clients a presence and a kudos more often associated with much larger companies, with much larger budgets!
It’s all about creating the right image and a lasting impression. Through inspired design, innovative strategic thinking and polished, professional execution, we can help you to punch well above your weight in the highly competitive marketing arena.
The wide-ranging expertise we have within our team is reflected in the variety of services we can offer you – all individually available, but much more often moulded and integrated as part of a marketing communications solution tailored to the individual needs of each client.
Consultancy
There’s no substitute for experience, and our senior managers have it by the bucketful! As professional marketeers, with the skills to complement your own, we take an integrated approach to sales and marketing solidly founded on rational thought and analysis. We also have a passionate commitment to getting it right and delivering results.
Branding and Rebranding
Whether you want to create a new brand or develop or reposition your existing brand, we’ll work closely with you from the outset to develop an effective strategy. This includes identifying brand values and the qualities and characteristics that differentiate your brand. Equipped with this knowledge, we will then look at brand name options and apply our expertise in imagery, design, typography and colour selection before showing how the brand mark works across various applications.
Advertising
Press, trade journals, TV, radio, outdoor, transport, online – local, regional, national or international campaigns – we can take care of it all. Our media planning and buying experience will ensure you get the possible exposure and value for money for your advertising budget.
Design
Original design. Compelling copy. Appropriate media. Our in-depth knowledge of design and artwork is surpassed only by our expertise in paper and print processes. Design, typography, copywriting, illustration, photography, image editing and art direction … all these skills and more come together beautifully to create smart corporate brochures, high-impact sales literature, user-friendly catalogues, attention-grabbing direct mail, memorable advertising, powerful packaging, eye-catching display and exhibition graphics and polished, professional stationery.
Print Management
As an agency of many years standing, we have established excellent working relationships with a wide variety of print companies and specialist businesses operating in the display, exhibition build and large-format sectors. With this knowledge, we ensure that our clients’ printed material is handled by the right printer, equipped with the right machines for the job at hand, produced at the right price and delivered on time.
Direct Marketing
The foundation that underpins all of the most effective direct marketing campaigns is ownership of, or access to, a clean, up-to-the-minute database. Often working in association with list providers, fulfilment houses and telemarketing specialists, we help many of our clients to build, manage and derive the maximum return from their investment in customer and prospect databases. In addition of course, we develop printed direct mail literature and sales letters, designed and written to maximise response.
Packaging
Good packaging design can have a major impact on the shelf-appeal and sales of any product. It provides a sales canvas on which to promote the product’s attributes and benefits, and can be an intrinsic part of the product experience. Packaging can reinforce the values associated with the brand and it can say a great deal about the manufacturer’s policy on environmental and recycling issues. Whatever you want to achieve from your packaging, we will bring together all our considerable design and technical expertise to give your product the edge.
Website Design and Development
Creating and developing a truly effective website that attracts visitors by the thousand and keeps them coming back for more is an art in itself. Whether your priority is to provide an information-rich resource for both existing and potential customers, create an online sales channel for your products or services complete with databases, shopping baskets and secure payment systems or something in-between, we have the talent and the technical know-how to make everything click!
Multimedia
Vision. You've either got it or you haven't. We were one of the first to foresee the importance of CD and DVD-based screen media, otherwise known as multimedia or new media, as a dynamic marketing tool. Video, 3D moving graphics and fly-through menus give you a dynamic, memorable and cost-effective means of getting your message across in sales meetings, on exhibition stands or at the point of sale.
Exhibitions
We're big on events. With clients in manufacturing industry and agriculture we get out there and show what their machines and equipment can do. We book, design and build stand space worldwide, organise catering and hospitality, print support literature, design and produce displays and graphics – all with the objective of attracting crowds of visitors to every client's showcase.
PR and Event Management
A planned public and press relations campaign can be a highly effective and cost-efficient way to raise an organisation’s profile amongst its publics. Our in-house public relations team works closely with journalists and photographers throughout the UK and Europe to produce effective and informative press releases and case studies. Be it a new product launch, the introduction of a new service, a major contract gain, an important business development, a new appointment to your team, or a new community or environmental initiative, we’re here to ensure that your news is distributed to the right media and read by the people who matter to you most. Our team also includes experienced event-based PR professionals.