Mixing with the best in field marketing for the licensed drinks industry
Lincoln Management Group | Multimedia
LMG (Lincoln Management Group) provides field-marketing expertise on a nationwide scale, carrying out a wide range of marketing support and promotional activities which cover every aspect of field marketing including mystery shoppers, shopper observation, in store demos, customer buying patterns, and opinion polls. The company has vast experience in the licensed and soft drinks industry and works with such leading brands as Magners Irish Cider, Britvic Soft Drinks, Bacardi-Martini and Ernest & Julio Gallo.
Marksman worked closely with LMG in their drive to win more business from the licensed and soft drinks sector and raise the company’s profile in other FMCG markets.
One of the tools devised and developed by the agency was a CD-based multimedia presentation of LMG. The fast-paced, menu-driven presentation included ‘testimonial style’ video interviews with senior marketing personnel from Bacardi-Martini, Britvic and Magners, as well as 3D illustrations, 3D animated graphics, photography, music and narration.
The fully labelled disc was housed in a clear plastic wallet complete with promotional insert slip, which in turn was mounted in a 4-page Folder outlining key messages and core LMG services and providing an overview of the content on the CD.
The multimedia project was well received by LMG and used, both as a ‘leave piece’ for existing clients and as a mailing in response to enquiries and requests for further information from selected prospects.
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