Polishing the image of a leading name in the vehicle refinishing industry

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Junair group | Rebrand

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The Junair Group, comprising of Junair Spraybooths Limited, AGM Services Limited and Workshop Solutions Limited, provides a wide range of products and services to accident repair centres, bodyshops and workshops.

Junair Spraybooths is a market leader in the design and manufacture of spraybooth ovens and energy-saving spraybooth technology for the refinishing of cars and commercial vehicles. AGM Services provides a full range of spraybooth maintenance, repair and upgrade services, whilst Workshop Solutions offers motor dealers and fleet operators a wide range of service workshop equipment such as lifts, vehicle diagnostics systems, test lanes, lubrication equipment and compressed air systems as well as design, planning and project management services.

Marksman brought together the disparate logotypes and identities of the companies within the group and created a fresh, new identity for each business, whilst retaining the synergies that exist between them. Each of the three brands has its own icon image and colour palette, wrapped in a common yet distinctive graphic framework.

The new identities reflect the group’s stature and leadership position within the market sectors they serve and provided the foundation for a fresh, highly polished image across all marketing communications activities. The program implementation included sales and product literature, signage, stationery, vehicle liveries, websites, advertising and presentation materials.

www.junair.co.uk