Website cultivates high volumes of traffic

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Simba International | Website

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Simba International is one of the world’s leading manufacturers of cultivation equipment for the arable farming industry. A market leader in the UK, the company also exports its products in growing volume via an international distributor network to farmers throughout Europe and the Rest of the World.

Marksman was tasked with completely overhauling and redesigning Simba’s existing website. The brief required the agency to satisfy a number of key objectives.

The new site was to reflect Simba’s stature as a market leader and the company’s unrivalled reputation for innovation and quality. The aesthetics of the site had to be combined with ease of navigation and the development of a regularly updated, information-rich resource for farmers and dealers alike. The priority was to ensure that each and every visit to the new Simba site proved to be a rewarding experience. Amongst many other useful and practical features, the site boasts an extensive library section where farmers and dealers can download the latest product brochures, photographs, logos, bulletins and manuals. And many of the products in the Simba range are shown ‘at work’ in streaming video utilising low bandwidth so as not to compromise page loading times.

We also created a secure, password-protected area reserved for use solely by the Simba dealer network where dealers can access relevant, up-to-date information including parts stock lists for the Simba product range, parts ordering procedures and the latest parts bulletins.

Conforming to the latest W3C standards combined with XHTML, design templates are coded with the highest levels of web accessibility in mind and the site performs well across all browsers and devices.

As part of our sevice to the client, the Simba website is also updated on a monthly basis with the latest news and developments from the company.

The new Simba site regularly attracts many thousands of visitors every month and the client has access to comprehensive statistical anlayses detailing the numbers of unique visitors, page views, new visits, traffic sources, time spent on site, visitor location by country or territory, and much more.

www.simba.co.uk